Turn one tap into the next move.
Bring a phone close. The tag wakes, answers, and opens the page you chose.
Move your pointer. The phone follows it.Slide your finger. The phone follows it.
Distance No link
Illustration of the magnetic field between a phone and a passive NFC tag. The carrier is slowed about 17 million times so the eye can follow it.
Tap anything.
Bring the pointer, or a finger, close to a product and see the page it opens.
Swipe the row. The product in the middle opens the screen a customer sees.
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NFC’er Smart Business CardIllustrative card and profile
The customer sees a short form to rate their visit and write a review.
The customer sees a chat with your business, with the first message already written.
The customer sees your business profile with a follow button.
The customer sees your video profile.
Illustrative profile with contact buttons, social accounts, links and certificates.
Open another approved web link when a published product supports it.
Illustrative destination captures and a fictional profile. Screens shown do not guarantee product availability.
Inside is a coil and a chip.
A flat coil
A few turns of metal, laid flat. It catches the reader’s field.
The field powers it
A passive tag has no battery. The phone’s field induces a current in the coil.
The chip answers
With that power, the chip sends back a short message: the link you chose.
How a passive NFC tag works. An illustration, not a drawing of a specific NFC’er product.

A tap has to be deliberate.
The field falls off fast. Most reads happen within a few centimetres, so a link opens only when a phone is brought to the tag on purpose.
No link
Typical range is 0 to 5 cm. The real range depends on coil size and alignment.
One card. Every kind of person.
A Smart Business Card opens a profile you manage yourself from your account: your name and title, contact buttons, social accounts, links and certificates, in colours you choose.
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StudentCV, projects and GitHub in one tap.
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FreelancerBookings, showreel and price list.
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Business ownerMenu, booking and where to find you.
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EmployeeCall, email and the company page.
Fictional examples, not customer accounts. No profile is created or published by this demonstration.
Give every customer moment a clear next step.
Choose the destination and format, and build an NFC touchpoint that suits your business.